Three quarters of marketers increasing investment in brand ambassador programs

Brand ambassadors are connected nan rise, pinch 61% of marketers crossed nan US and UK having accrued finance complete nan past year.

This is according to investigation by world creator agency, Billion Dollar Boy. The complaint of summation is group to accelerate into 2025, pinch nan study uncovering an other 73% of marketers are readying to put much successful ambassador programs complete nan adjacent 12 months.

This upward inclination is peculiarly prevalent among US marketers, pinch 85% readying spending increases complete nan adjacent twelvemonth compared to 61% of UK marketers.

The research, which canvassed nan opinions of much than 500 elder marketers and marque managers crossed nan US and UK, besides reveals marketers’ apical reasons for expanding ambassador programs:

• Improves nan authenticity of nan content/partnership (36%)
• Allows for faster contented approvals (34%)
• Delivers beardown ROI (34%)
• Delivers amended run engagement (32%)
• Builds amended relationships pinch nan creator(s) (32%)
• Improves nan creator’s knowing of marque messaging (31%)
• Are much cost-effective (28%)
• Increases callback (28%)

The results show really marketers typically property ambassador programs to cost-effectiveness arsenic good arsenic acknowledging nan benefits it brings successful position of improved contented capacity and creator relations.

Thomas Walters, Europe CEO and co-founder of Billion Dollar Boy, said: “Brand ambassadors person been a trading champion for arsenic agelong arsenic celebrities person lent their faces to products and services. But wrong nan discourse of nan creator economy, their fame has ebbed and flowed arsenic short word influencer campaigns became prioritised for speedy results.

“Now though, our investigation shows really they’re making a resurgence arsenic brands recognise their worth successful reaching niche communities and navigating nan complexities of nan modern trading landscape, pinch trusted and agile relationships enabling brands to move astatine nan ‘speed of culture’.

“By empowering creators to play a bigger role, marketers tin besides heighten their knowing of marque personality and cardinal trading objectives while strengthening creator relationships. Ultimately nan study results show nan effect this has successful levelling up influencer partnerships for some consciousness and income objectives done repetition advocacy.”

Interested successful proceeding starring world brands talk subjects for illustration this successful person? Find retired much about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

Tags: ambassador, brands, influencer, investment