Sprout Social’s 2024 Social Media Content Strategy Report

Social media users person an insatiable appetite for content—even arsenic nan societal ecosystem becomes much complex. Despite AI-generated contented inundating feeds, emerging networks shaking up nan scenery and algorithms transforming connected a dime, consumers person ne'er been much plugged successful and eager to prosecute pinch their favourite brands connected each channel. 

For marketers, this is simply a telephone to action that’s getting harder to answer. Without nan correct insights and direction, societal teams look imaginative fatigue trying to support up pinch their audience’s heightened demands. We surveyed complete 4,500 consumers to find retired what users really want from brands connected social, and really their responses disagree from web to network. When we asked consumers which platforms brands should enactment distant from, their #1 reply was somewhat surprising: none. 

Every web offers opportunities for uncovering and increasing your organization — this guideline provides a broad playbook tailored to each web your business operates. Our findings reveals what contented societal teams pinch constricted budgets and bandwidth should prioritise, and really to present nan top return connected finance from your societal media efforts. Learn really brands for illustration Cisco, Aldi, and moreover Nasa are building retired their game-changing contented strategies connected social.

Download nan study here, and don’t miss your chance to meet nan squad astatine DMWF Europe connected 26-27 November astatine RAI Amsterdam.