Finding success in the new programmatic era

The integer advertizing manufacture is presently dominated by a fewer tech giants, who person created ‘walled gardens,’ specified arsenic Google, Meta, and Amazon. These entities power a important information of advertisement spend, which limits nan diverseness and productivity of nan online advertizing ecosystem. While these platforms are awesome for growth, each mini advertiser and independent agency will scope a plateau. A spot of nary return, wherever your maturation slows, and your customer acquisition costs support rising. This is nan constituent erstwhile it’s clip to look extracurricular of nan walls and commencement to deliberation astir nan unfastened web.

Addressing nan Walled Garden Challenge

Quantcast is starring nan complaint to reside these challenges by offering a level that promotes maturation extracurricular nan walled gardens. Our DSP reaches audiences connected nan unfastened web erstwhile they are astir receptive to your message. This drives up conversions and drives down customer acquisition costs. By harnessing our proprietary unrecorded information group mixed pinch precocious AI, we alteration advertisers to scope their target audiences crossed each browsers, including cookieless environments, and done various channels specified arsenic audio, DOOH, display, video, in-app, and CTV. This omnichannel attack ensures brands tin present their messages crossed nan trading chimney to their desired audience, wherever they are. Quantcast is built differently—we are not confined by nan limitations of walled gardens. For example, Crowd Louder Media, wanting to diversify their media walk distant from walled gardens, saw capacity amended pinch each run they shifted to Quantcast and spent 61% less.

With 57% of consumers spending their time outside of nan walled gardens, Quantcast has made it our ngo to lick nan addressability gap. With its state-of-the-art attack to knowing audiences, nan Quantcast Advertising Platform empowers marketers to entree cookieless inventory and reap nan benefits pinch little costs, enhanced performance, and little competition. PMG utilized Quantcast’s lookalike assemblage modelling to find consumers akin to users already visiting The Container Store’s website, resulting successful 37% much purchases.

The Must-Have DSP for Small Advertisers and Independent Agencies
Our target customers are smaller advertisers and independent agencies looking to maximise their scope and capacity successful an unfastened and transparent environment. We’re helping agencies and brands region barriers by providing a user-friendly and acquainted level that will thrust up your maturation and thrust down your customer acquisition cost. 

Visit Quantcast astatine DMWF booth #70 for delicious basking pancakes and a chance to chat astir really we tin thief return your advertizing to nan adjacent level. DMWF will beryllium taking spot connected 26-27 November astatine RAI Amsterdam – spot you there!