Clevertouch launches research division with Innovate UK support

Clevertouch Consulting is hoping to alteration really trading leaders attack martech capacity by introducing of Clevertouch Insight, a research-focused division.

Insight’s programmes MartechIQ(™) and The Mosaic Project, purpose to reside definite martech challenges. The Mosaic Project is backed by Innovate UK and will beryllium a deliberation vessel wherever academics, technologists, and trading professionals tin collaborate connected martech issues.

The effort is led by Professor Rob Angell of nan University of Stirling and Joel Harrison of B2B Marketing. The Mosaic Project will nutrient investigation successful nan shape of achromatic papers and guidance strategy documents.

Building a model for martech success

Clevertouch Consulting presently offers MartechIQ(™), a benchmarking instrumentality that provides a position of an organisation’s martech performance. It was developed pinch input from ABB, BT, Deloitte, and Robert Walters, and evaluates level integration, customer acquisition management, and information handling.

The instrumentality helps marketers place strengths and areas for betterment successful their martech ecosystems, dissimilar accepted metrics that attraction connected run performance.

Strengthening activity and expanding collaboration

Clevertouch is expanding its customer portfolio, and collaborating successful caller partnerships pinch Brooks Macdonald, IFS, Impax Asset Management, Lane Clark & Peacock, Select Health, and ABB Group.

Clevertouch has promoted Kathryn Vaughan to Senior Director of Customer Success, Lily Kowalik to Head of Growth, and Louise Cranfield to Senior Director of Strategy and Programmes. Chris Fowler, who is presently Director of Research & Enablement, will return complaint of nan company’s investigation efforts.

Shaping nan early of martech

The institution says that programmes for illustration The Mosaic Project and MartechIQ(™) tin reside nan gaps successful nan martech package stack and investigation successful nan sector.

Adam Sharp, CEO and co-founder of Clevertouch Consulting said, “Our caller deliberation vessel is simply a transformative inaugural for nan martech industry. By combining insights from academia, starring organisations, and our clients, we’re not conscionable shaping nan early of martech but enabling marketers to realise its afloat potential. MartechIQ(™) exemplifies this by offering a revolutionary attack to knowing integration, customer experience, and capacity successful a measurement that’s ne'er been done before.”

(Photo by Unsplash)

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Tags: AI, digital marketing, martech