Almost half of UK consumers have experience of mobile fraud, malware or cyber attacks

Mobile extremity users are keenly alert of nan increasing security, fraud and privateness threats erstwhile they usage mobile apps and request that mobile brands and enterprises measurement guardant to supply existent defences to these threats.  

This is according to Appdome, a master successful mobile defence, which has announced nan UK results of its 4th UK Consumer Expectations of Mobile App Security Survey.

The sound of nan UK user was clear – not only do they request nan protections included successful nan OWASP MAS standard, but nan study information reveals why UK brands must amended nan authorities of nan creation of mobile app protections arsenic nan UK mobile commerce system is expected to deed £100bn successful 2025. 

“Mobile is ascendant successful everything we do – shopping, gaming, making love and more. Consumer consciousness and interest of fearfulness of fraud is astatine their highest level successful our 4 years of research, and UK consumers show america they will ballot pinch their wallets and shop elsewhere if they are not protected,” Chris Roeckl, main merchandise serviceman astatine Appdome, said. “It’s captious that mobile brands proceed to raise nan barroom for mobile app protections.”

The 2024 study information adds to nan 120,000+ user voices gathered from 12 countries complete nan past 4 years, making nan Consumer Expectations of Mobile App Security Survey nan largest azygous postulation of user information connected mobile app security, privacy, anti-fraud, and different onslaught vectors. 

Mobile applications person taken centre shape successful consumers’ regular life. Mobile app protection – consisting of mobile app security, malware defence, fraud prevention, and privateness – is now captious to nan measurement consumers take and usage mobile apps, and besides captious successful whether they take to enactment pinch and beforehand a brand.

“Cyber professionals activity tirelessly to support applications, networks, transactions, and users safe while Artificial Intelligence (AI) and different attacks increase,” said Tom Tovar, co-creator and CEO of Appdome. “UK consumers proceed their march upward successful recognising nan value of this work, and it’s clear that they overwhelmingly support broadening cyber and anti-fraud measures wrong marque and endeavor mobile apps everywhere.” 

Several upward trends are revealed successful nan 2024 UK data, including consumers’ expanding usage of mobile apps, their consciousness of mobile onslaught vectors, nan increasing anticipation of protection successful apps and consumers’ willingness to beryllium marque advocates if protected. The apical stats arsenic reported successful nan UK study include:

Fear exposure: 41% (four-in-10) study first-hand acquisition aliases second-hand consciousness of mobile fraud, malware aliases a cyber-attack and 62% of UK consumers declared mobile fraud their number 1 concern.

Fraud resolution: 80% favour pre-emptive anti-fraud measures arsenic a must successful mobile apps.

Social engineering: 27% study first-hand acquisition aliases second-hand consciousness of societal engineering scams, and 59% of consumers mention marque impersonation scams arsenic their apical societal engineering risk.

Romance scams guidelines out: Brits are highly concerned astir romance scams, pinch almost 31% stating concerns – 17% much than nan world average.

Mobile vs web: 56% of group successful nan UK now for illustration utilizing mobile apps complete different channels to bargain equipment and services, increasing by 14% since 2022. And 65% opportunity that their usage of mobile apps has accrued complete nan past 12 months alone.

Total Protection: 97% of UK consumers now judge that protecting their privateness erstwhile utilizing mobile apps is essential, pinch 85% of consumers seeking retired accusation astir nan information of a mobile app earlier utilizing it.

Features vs. security: 85% now opportunity information and privateness are adjacent to aliases much important than features successful mobile apps.

Fear inaction: The number of UK consumers who fearfulness “developers don’t care” astir protecting nan mobile app has accrued by 171%, topping nan four-year study astatine 1 successful 4 of each respondents. 

Consumers maintained beardown perspectives connected these apical trends successful nan 2024 survey:  

Rewarding user brands: Consumers tin beryllium won complete by amended protection and moreover go advocates, pinch 92% stating that they’d beryllium consenting to beforehand security-conscious brands pinch visible forms of advocacy.

Consequences for insecure apps: Over half (54%) of respondents said they person already deleted aliases stopped utilizing a mobile app owed to information aliases privateness concerns. Elsewhere, 63% of consumers are apt aliases very apt to extremity utilizing a mobile app if it fails to protect them aliases their data, and 71% of group will wantonness a mobile marque aft a breach. 

“It’s clear that consumers are taking mobile marque promises and nan emerging threat of AI attacks seriously,” said Alan Bavosa, VP of Security Products astatine Appdome. “AI-based attacks will return mobile app risks to a caller level, and mobile brands and enterprises request to alteration their cyber transportation models to meet nan accelerating threat head-on and support personification spot and engagement connected mobile platforms.” 

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Tags: cybersecurity, fraud, malware, Mobile, mobile apps